To celebrate T-mobile, we were asked to take the iconic “T” and transform it. Our goal was to evoke a smile, a delighted gasp, a spark — to make someone’s day a little better through a visually striking celebratory animations for T-Mobile.

Eventually these animations were displayed on NY Times SQ for New Years!

Role – Concept/Pitch, Design

Used C4D – Octane & Photoshop.
Created at Laundry.

Round 01: Design Exploration. It was wide open with the theme "celebration" in the T-mobile pink.

Round 02: New Years! We went through a lot of creative iterations, but as it was nearing new years, we ended defining the direction to be all about celebrating the new years.