This project was a creative opportunity to design something that would go larger-than-life.
Eventually these animations were displayed on NY Times SQ for New Years.
Our goal was to evoke a smile, a delighted gasp, a spark — to make someone’s day a little better through a visually striking celebratory animations for T-Mobile.
My role: Design, working on concept and design explorations that won the pitch.
Used C4D (Octane), Photoshop. Produced at Laundry.
Round 01: Design Exploration. It was wide open with the theme “celebration” in the T-mobile pink.
Round 02: Animation The balloon idea was quite fitting for New Years. A disco ball idea also emerged as well. These concepts were animated in the Laundry Team and were displayed in Times Square.