SoFi: Crypto & Stock Bits
Environmental Designs for a Live Action Spot
Animation and live-action went hand-in-hand to create a stylized and futuristic SoFi world.
First, our team’s designs art directed how the live-action set would look like. After it was filmed on set, my role was to design and animate 3D stylized environments in C4D. Throughout, I worked with a compositor who integrated the designs back seamlessly with the live-action footage. It was an exciting opportunity where 3D design and live-action informed each other in the creative process.
Here are how the storefronts looked before:
I also designed and animated these billboards that went into the scene.
I loved getting to design this cafe wall.
And a crypto-currency themed room
complete with a Bitcoin bookcase.
See the final two spots here.