SoFi

Animation and live-action went hand-in-hand to create a stylized and futuristic SoFi world.

First, our team’s designs art directed how the live-action set would look like.
After it was filmed on set, my role was to design 3D stylized environments in C4D.
Throughout, I worked with a compositor who integrated the designs back seamlessly with the live-action footage.

It was a fun learning opportunity where 3D design and live-action informed each other in the creative process.

SoFi Storefront
 


Before
 

SoFi Storefront
 


Before
 

 

Designed & Animated billboards that went into the scene.
 

Other designed elements, like this cafe wall

And a crypto-currency themed room

furnished with a Bitcoin bookcase.