SoFi Brand

SoFi is a finance company with products and services that helps people get their money right. At Laundry, I worked on 3D designs that help elevate SoFi’s brand and visual identity. Keeping it bold, fresh, optimistic, in a totally own-able way to SoFi.

These designs were used in their website, app, social media, and marketing emails.

Produced at Laundry.
Executive Creative Director: Tony Liu
Executive Producer: Monica Reimold
Producer: Cole Winokur
Designer: Yoojin Seol

Some examples of how the designs are used. (And that $10 email is real! I got my gift card, thanks SoFi!)

A great Zoom background came out of this as well.