National Public Radio (NPR) is America’s non-profit media organization. With smart home devices such as Google Home or Amazon Alexa, you could access all of NPR’s latest news and podcasts with a command. To show this new feature, we visualized streams of NPR news as swirls of content that each family member would experience differently.
Good news could inform, inspire, and embed compassion on listeners, and we wanted to show that the content of the news can change the room’s atmosphere.
Role – Concept, Storyboard, Design, Animation
With the creative director, I worked on the initial concept and pitch. After we won the pitch, I storyboarded and illustrated the visual look. Our talented animation team brought it to life together.
Created at Laundry.
Creative Director: PJ Richardson
Producer: Meredith Panicara
Design: Yoojin Seol
Animation: Yongmin Park, Xirui Liu, Yoojin Seol
What if radio news streams were swirls that change the atmosphere?
What if listeners could be inspired and interact in the space?