Messenger Kids Rebrand
Messenger Kids is a messaging and video chat app designed for kids 6-12 to connect with their friends and family through creative expression, play, and communication in a safe environment.
In 2021, Messenger Kids rebranded with a new “Recess” illustration system that communicates the app’s possibilities and features to kids in a fun, inspiring, and easy-to-understand way.
Role – Art Director
Brand Designer, Motion Designer
I’m thankful to have joined to art direct the rebranded illustration and motion design system. Also worked on brand guidelines and creating design systems towards a more unified AR and game experience.
Post-launch, I maintained the Messenger Kids brand, creating new brand illustrations and maintaining brand consistency in the app, like design systems for UI elements for in-app game and AR filters.
Stickers and in-game prompts
Onboarding parents & kids to Messenger Kids
Kids’ educational flows on safety, kindness, and privacy
App Customization Flows