Messenger Kids Rebrand

Messenger Kids is a secure messaging and video chat app designed for children aged 6-12, providing a safe environment for them to connect, express themselves creatively, play, and communicate with friends and family.

In 2021, Messenger Kids rebranded with a new “Recess” illustration system that communicates the app’s possibilities and features to kids in a fun, inspiring, and easy-to-understand way.

Role – Art Director
Brand, Motion, and AR

I’m thankful to have art directed the rebrand illustration and motion design system. Including creating brand guidelines, a unified AR and game experience design systems. Post-launch, I created additional brand illustrations and ensured brand consistency in the app, including UI elements for in-app games and AR filters.

 

  

  

Stickers and in-game prompts

Onboarding parents & kids to Messenger Kids

Kids’ educational flows on safety, kindness, and privacy

App Customization Flows

Rebranded Games