We explored characters and the story for Luminopia, a platform that guides children 8-12 through the emotional challenges of anxiety. Our goal was to keep the content imaginative, authentic, and genuinely relatable.

Worked on: Conceptualization & Design (C4D Redshift, Photoshop)

What if the mentor character (who leads the viewer through coping mechanisms) is a giant bird that balloons up as an umbrella to protect others? And our hero character is a little bird who would grow up like the mentor.

Some sketches.
What if our hero character was a porcupine who puffs up in defense? Or perhaps our mentor character is a courageous and gentle lion?

We also explored if the main character was like a “mood ring” — a ball that changes colors and body shape to express different moods. And maybe our mentor character is a big sturdy guy. I loved how our creative director said it — “a huggable little mountain or a walking talking happy place”. Here’s some exploration and sketches!

Produced at Laundry.