Honda Sensing – Storybooks

A short for Honda about a family who faces some slight dangers on the road, and the Honda Sensing features that keep them from harm. As a child sees the world with fascination, it was delightful to design the whimsical animated universe through the same lens — filled with awe and wonder. This piece was designed for mobile view.

Role – Concept, Design, Storyboards
With the creative director, I worked on the initial concept and pitch. After we won the pitch, I designed styleframes that established the visual look.

Produced at Laundry.
Creative Director: Tony Liu
Producer: Dean Marchand
Designer: Yoojin Seol
Animator: Yongmin Park
3D Artist: Yang Liu