I AM THE GRINCH · Tyler, The Creator
Cindy Lou who? I live in Who-ville, who are you?
At Laundry, I was thrilled for the opportunity to design and animate a music video for Tyler the Creator for Illumination’s The Grinch Movie! Not only was the collaboration surprising and wild, but so was the creative potential! Colorful 3D & 2D designs, typography, and loads of fun.
Role – Design, Illustration, 2D Animation
I designed the 3D scenes, illustrated and animated some 2D scenes, and worked on the lyric-al typography. I worked with the creative director to establish and unify the color palette and style.
Used C4D, Redshift, Photoshop, After Effects
Created at Laundry.
Executive Creative Director: PJ Richardson
Producer: Schuyler McFerran
Designers: Yoojin Seol, Nick Illuzada
Animators: Yongmin Park, Teppei Maki, Yoojin Seol
3D Artists: Yang Liu, Alan Ng
I get to ridin' and ridin' and ridin' around
Add a little Banksy easter egg...
Beyond the Film – A Social Scavenger Hunt
These colorful moments of the music video also lived as Instagram posts that promoted the film. Furthermore, there was a hidden game to it as well! The team at Illumination conceptualized a social media scavenger hunt where fans could win these rare limited edition Converses that Tyler, the Creator created.
These codes were hidden in social media posts. And we even snuck some QR codes in the video itself.