Facebook Messenger rolled out with a new feature where you could change the background in video calls! We loved the brand team’s vision of creating a series of backgrounds revolving different holidays, featuring a cast of characters with an ownable 3D style to Facebook. It was a blast creating our cast of characters and their quirks, as well as to design a few styleframes of them come to life.
Role – Design & Art Direction
I designed the characters in 2D, and worked with Krista Albert who modeled these wonderful CG characters. Then I textured and posed them and created the 3D scene around them.
I worked with PJ Richardson’s creative direction and helped to art direct the pitch (which we won!).
Used C4D – Redshift and Photoshop.
Created at Laundry.
Throughout the process, we gave each character a personality, interests, and dreams.
It made the process more grounded and intentional, asking ourselves questions like, what would Ella’s “best day ever be?”.
How would Dina design her town?
We tried to make them as diverse as Facebook Messenger’s color spectrum.