T-Mobile

This project was a creative opportunity to design something that would go larger-than-life.
Eventually these animations were displayed on NY Times SQ for New Years.

Our goal was to evoke a smile, a delighted gasp, a spark — to make someone’s day a little better through a visually striking celebratory animations for T-mobile.

My role: Design, concept collaboration

Used Photoshop & C4D – Octane.
Produced at Laundry.

 

Round 01: Design Exploration. It was wide open with the theme “celebration” in the T-mobile pink.

Round 02: Animation The balloon idea was quite fitting for New Years. A disco ball idea also emerged as well. These concepts were animated in the Laundry Team and were displayed in Times Square.