This project was exciting since it was a creative opportunity to design something that would go larger-than-life. Our goal was to evoke a smile, a delighted gasp, a spark — to make someone’s day a little better through a visually striking celebratory animations for T-mobile. Eventually these animation were displayed on NY Times SQ for New Years.
These were some of the design explorations in both 3D and 2D.
The balloon idea was quite fitting for New Years. A disco ball idea also emerged as well!
These were the final animations, designed & animated at Laundry.