Honda Sensing – Storybooks

A short for Honda about a family who faces some slight dangers on the road, and the Honda Sensing features that keep them from harm. As a child sees the world with fascination, it was delightful to design the whimsical animated universe through the same lens — filled with awe and wonder. This piece was designed for mobile view. Created at Laundry.

Worked on: Art direction (wrote director’s treatment, won pitch, lead design and helped oversee animation to bring this to life!), storyboards, design (Photoshop)

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Creative Direction: Laundry
Executive Creative Director: Anthony Liu & PJ Richardson
Managing Director: James Sweigert
Producer: Dean Marchand

Designer: Yoojin Seol
Animator: Yongmin Park
3D Animator: Yang Liu