Honda Sensing – Storybooks

A short for Honda about a family who faces some slight dangers on the road, and the Honda Sensing features that keep them from harm. As a child sees the world with fascination, it was delightful to design the whimsical animated universe through the same lens — filled with awe and wonder. This piece was designed for mobile view.

Designs done at Laundry.

Click images for full view & use arrow keys

02


03
02





Creative Direction: Laundry
Executive Creative Director: Anthony Liu & PJ Richardson
Managing Director: James Sweigert
Producer: Dean Marchand

Designer: Yoojin Seol
Animator: Yongmin Park
3D Animator: Yang Liu