Honda Sensing – Storybooks

A short for Honda about a family who faces some slight dangers on the road, and the Honda Sensing features that keep them from harm. As a child sees the world with fascination, it was delightful to design the whimsical animated universe through the same lens — filled with awe and wonder. This piece was designed for mobile view.
Worked on: Art direction, Design, Storyboards
With the creative director, I worked on the initial concept and the directors’ treatment. After we won the pitch, I established the visual look and helped oversee the animation production bring this to life.

Produced at Laundry.
Creative Director: Tony Liu
Producer: Dean Marchand
Designer: Yoojin Seol
Animator: Yongmin Park
3D Artist: Yang Liu